We present a novel way to design self-assembling systems using a notion of signal (or ray) akin to what is used in analyzing the behavior of cellular automata. This allows purely geometrical constructions, with a smaller specification and easier analysis. We show how to design a system of signals for a given set of shapes, and how to transform these signals into a set of tiles which self-assemble into the desired shapes. We show how to use this technique on three examples : squares (with optimal assembly time and a small number of tiles), general polygons, and a quasi periodic pattern : Robinson tiling.