We introduce the concept of Conversion/Preference Games, or CP games for short. CP games generalize the standard notion of strategic games. First we exemplify the use of CP games. Second we formally introduce and define the CP-games formalism. Then we sketch two `real-life' applications, namely a connection between CP games and gene regulation networks, and the use of CP games to formalize implied information in Chinese Wall security. We end with a study of a particular fixed-point construction over CP games and of the resulting existence of equilibria in possibly infinite games.